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Old 7th March 2018, 02:08
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Default Marketers should match selling cues to products as well as to customers

Describing a toothpaste as "limited edition" or a Rolls Royce as a "best-seller" would sound off-key or even confusing to most consumers and could well steer them away from making a purchase. That's because, new research shows, individuals are inclined to have different mindsets depending on their consumption goals, and marketers should tailor their messages accordingly.

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